With the release of the movie The Interview, Sony Pictures suffered substantially from attacks by hackers, including leakage of internal data from the company and threats of violence against movie theaters who choose to play the movie.

Despite the efforts of the group that hacked Sony to stop the spread of the movie, their goal seems to be unattainable, because it is impossible to make a movie disappear from the Internet. As the Verge article linked below acknowledges, and we all know, “nothing stays hidden for long”. Once something is online, there is no way of erasing it. This issue offers an example of one of our principles, “Online is Real“, and the update article demonstrates how damaging the release of internal information online may be.

The online world is inseparable from the real world, and once information is out, you can not control it anymore.

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