Do you have your own Facebook account? Are you among the one billion users active on Facebook? According to researchers from The University of Cambridge and Stanford University, a Facebook user’s psychological make-up could be determined based on their activity on the social media website. The researchers’ algorithms pay close attention to small details, such as a user’s likes and how often they log on, and are able to accurately predict a person’s personality, including their most intimate traits. If a computer system could discover a wealth of information about a person through a single social media website, think about the possible ramifications if a person leaves behind digital footprints through other activities on the Internet.
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