Have we finally realized that our data is more valuable than a free service? Symantec recently did a report on consumer behavior that showed, for the first time, that customers cared more about personal privacy than the quality of a service. The article linked below discusses possible alternatives that users might consider in the near future on how we could protect our data. One alternative includes handing all of our data to one company and having that company act as a broker or having a minimum level of information that can’t be sign away to companies. One option that we don’t often consider is the option of paying for otherwise free applications and services. Would you be willing to pay for free services if it meant that your data would be protected?
Read The Guardian‘s story here: Tech Firms Need to Use Data Ethically Around the Internet of Things