What can a computer figure out about a human? Not just where you are and how you spend your money, but what kind of person you are. One intriguing study last year showed correlations between what people Liked on Facebook and various demographic factors, personal characteristics, and behaviors — including some traits the participants hadn’t revealed explicitly online.
- Get the NBC News story: Gay? Conservative? High IQ? Your Facebook ‘Likes’ Can Reveal Traits
- Get the original research article: Private Traits and Attributes Are Predictable from Digital Records of Human Behavior